The year of 2015 is the 49th edition of ITB Berlin and the 5th participation of Asia Aventura, Vietnam. To be known as the biggest travel market in European, ITB Berlin is an efficient and international platform for B2B Tour Operator all over the world to meet and open a new cooperation opportunity with each others. The travel trade show took place from 4 to 8 March, 2015, on a display are covering 26 halls. 10,096 exhibitors from 186 countries offered visitors a representative overview of travel products and services from around the world and of growth-intensive niche markets. In 2014, according to estimates by Messe Berlin, business concluded by exhibitors amounted to 6.5 billion euros. The year of 2015 saw a sharp rise in the number of exhibitors coming to ITB compared to last year.
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Led by Mr. Nguyen Manh Hoa (CEO), Asia Aventura with his co-exhibitor Mai Chau Ecolodge (316/Hall 26C) joined ITB Berlin with big hope to seek more potential partners at our targeted market: adventure travel. With the stand of 21 m2, two open sides, our stand located at an eye-catching position where can attract customers easily.
Asia Aventura brought to the trade show some unique tour program samples as well as uniquely hand-made gifts to introduce to valuable partners. We discussed with many directors and product managers from other companies who would like to broaden their market in Indochina Peninsula and pay attention to sustainable tourism in Vietnam. In comparison with ITB 2014, we attracted more potential tour operators. Even on peak day, we have lunch within just15 minutes. On the weekend members of the general public waited in a long queue to enjoy Vietnamese coffee, peanut candy and be carefully advised tour program to Vietnam and Indochina. This is really a big success beyond our expectation.